The Bold Type – s03 ep01 – “The New Normal” – REVIEW – SEASON PREMIERE

I talked about this show twice on my blog and it was not impressed. I felt like the feminism it portrayed was fake and the storylines moved too fast.
And yet I still want to talk about it. I want to share my thoughts on it and keep watching this extremely watered down version of feminism and female power. It’s not neither of these things, ven if this is what it claims to be.

But I have to say, the season 3 premiere kind of changed my mind.

A little bit…

Not really…

I liked the episode…

Almost all of it…

From Kat’s relatable moment of her phone falling on her face while laying in bed, to the whole social media campaign about portraying your true self, without filters.

But hey! The dancer from season one of Mozart in the Jungle is Patrick, the new digital director of the “dot com”! And Jane is not impressed with him. She is not happy a man has been given that position at a women’s magazine.

Kat is forced out of her social media hiatus following her breakup with Adina by Patrick and he also assigns Jane to write an article about him.

Oh I almost forgot! Sutton is dealing with Richard asking her to move it and to them being excluded to parties and social gathering of the board members. Cool. I don’t care about his boring privileged life.
And then he says:
I’m sorry for taking away your power.
This is feminism 101 and it’s not enough. It’s just not enough.

Social Media

But I thought it was important to show was Kat’s life and her social media presence.

On camera she is happy, excited and smiling, while in real life she’s sad and recovering from a horrible heartbreak.

That’s the thing I hate most about social media. It shows a curated and fake version of a person. I can’t stand the perfect IG account. I want to see real people, one day looking good, the next feeling shitty and not hiding it. I want to see a normal person’s life. Not the filtered one.

Male Allies

Another point they make on this episode is “male allies” in the feminist movement. I’m still not sure if it’s a “hey, not all men a monsters” kind of statement or if it’s just a valid point which has also been expressed by a multitude on contemporary feminists.
Maybe I’m just bitter and looking for negative stuff that isn’t even there. I know I have the tendency of being over critical at times.

To sum up, Jane talks to Patrick and she starts respecting him. At least I think so.
Kat, oven the other hand, starts a social media campaign with the hashtag #BeReal, showing her true self.
(I need to be 100% honest and when I saw it, I could only think about Melania Trump’s “Be Best” campaign against online bullying and I laughed so hard.)

I’m in the last seconds of the episode and I’m wondering…

Did this episode fail the bechdel test? Is there a scene in which two women talk about something that isn’t boyfriend or man related?

I’ve literally just finished rewatching it and can’t think of anything like that. Of course, that doesn’t mean it doesn’t have positive and important messages but… come on.

What are your thoughts on the episode? Did you like it? What do you think of the social media campaign?

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